Wednesday, March 16, 2011

Spring Studio | Advertising Agency + Museum, Chicago IL

My studio project this semester is an advertising agency and advertising museum in Chicago. Since the site is at a very central location along the Chicago River (Wolf's Point) the project will also work to incorporate the existing riverwalk and water taxi.


Looking North to the site from Lake Street Bridge


Just North of the site, looking South

Among all of the other interesting aspects of the site, I think the different levels within the downtown area are really apparent here (river level, lower street level, upper streets and bridges). 


For any project to be successful on this site, it really has to engage its environment at each of these levels. Since the program requirements are much smaller than the high-density developments around it, there is a real opportunity for the buildings, open park space, and riverwalk to all interact in a unique way.

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