To start off, I did a lot of research on how the creative process works and what factors can contribute to a creative environment, which seemed like a good place to start when designing an advertising agency. This is one diagram of my synthesis of that.
In the first couple of weeks we also went to visit a few Chicago advertising agencies, including Leo Burnett. What I learned about their operations is that the creative department will usually work in small groups (3-6 people) for a project. This is looking at how individual work environments might interact and influence each other. (click to play)
How the building form might respond to views.
I then began to think of the museum as a collective result of individual creative developments.
Another diagram of my synthesis of interactive creative developments.
Study model of building forms.
View of museum displays/circulation around a center courtyard
View of lower gallery from park entrance